There are people who believe that it’s the clothes that make the man. While it can be wrong to judge a person based on how he looks, in business, you really need to dress to impress. That’s why power dressing has become the norm in the corporate world. And in some cases, the image goes just beyond the clothes. The car you drive can also affect your image. In this case, can a fancy car really help you make more money?
Attracting the Right People
Some people believe that in order to attract the right kind of people, you need to build a lifestyle that is desirable. For instance, businessmen are often seen in cars that exude power and trust. These cars help them gain other people’s trust because of the image they build. On the other end of the spectrum, it makes sense to drive a truck rather than a sedan if you’re in the agricultural business. You need to become what you are selling.
You need to be your business. Of course, the car you drive must be in tune to the business you are into. If you are in the market for buying a new ride, keep this in mind when you visit car dealerships.
Lifestyle Marketing
It’s all about lifestyle marketing. The difference between the wealthy and the average person is how he or she uses the money to his advantage. The average person thinks of money as the thing that he or she exchanges for services and products. The wealthy person thinks of money as something that he or she can use to make money.
In this theory, a fancy car can then help you make more money through lifestyle marketing. Remember, you need to become what you drive and build the image that you want your customers, competitors and colleagues to see.
