Tag Archives: online

First Impressions Last: Catching Your Visitors’ Attention

Web Design Concept

Web Design ConceptRegardless of the industry you belong in, a well-developed and well-executed design is an integral tool that will help you get and latch onto your clients’ attention. This works for your booth’s design when participating in events in East Grinstead meant to help businesses network their services.

This also works for your website. Whether you work alone or own a business, it is critical for your website to give off that professional vibe.

Impress your audience right away. Make them want to check out your site more and leave either having taken action (like making a purchase or inquiry) or with every intention of coming back.

Presentation Matters

The design of a website can make all the difference between gaining that much-needed advantage over the competition and making your potential customers leave, never wanting to return. As SEO experts from Magnify Creative say, ‘Branding is about getting your audience to see you as the only one that provides a solution to their problem.’

The delivery of everything a site contains can either lead to greater traffic and conversion or business even slower than usual. Invest ample time and resources to designing your website, since you want to make sure your visitors’ first impressions are in your favour.

How Long Consumer Opinions are Formed

Missouri University of Science and Technology researchers say that people only need 2.6 seconds to have their eyes focus on something specific displayed on a webpage. They then form opinions. When the viewers’ object of focus appeals to them, positive opinions are created. Make them see something they do not approve of, and you can expect them to close that browser immediately.

Website Design is a Reflection of a Business

Conceptually, website design is the reflection of your business. It says a lot about your mission, vision and what you can actually offer your clients. It will influence the way your audience will relate to it and again, it can either be on the good or the bad side. So no matter what your brand is all about, use design as a major tool of expression.

The Power of SEO: Surpassing the Online Competition


seoSearch engine optimization, or SEO, is one of the most widely used techniques to increase the number of website visitors. With Google’s efforts, SEO has become an established online marketing strategy to generate traffic and boost sales. The power of SEO goes beyond these, though.

The digital marketing experts of PR Caffeine share the different ways SEO can help your business surpass the online competition:

  1. A Cost-Effective Way to Increase Traffic

SEO is one of the most cost-effective methods of increasing traffic. You don’t need to pay advertisers to increase content views. You just need the right keywords in your article to improve your search engine ranking.

  1. Established Brand Presence

Another benefit of SEO is you can attain an established brand presence without spending too much time and effort. If your site appears on the first page, users are more likely trust your page and click your link. Of course, you need to have reliable content and a clean link profile to achieve this.

  1. An Edge among Competitors

SEO can make your site stand out from the rest. Several online pages offer different information about the same topic. With proper optimization, keyword usage and unique content, you can make your site more engaging and relevant to your target audience.

Searching for an SEO Company

SEO is a marketing strategy that requires technique and skill. Business owners who want immediate results look for legitimate SEO companies offering quality services.

Sometimes, it is difficult to distinguish a genuine agency from black hat companies because their services are almost similar. Nonetheless, a quick assessment can help you differentiate a reliable company from the bad ones. This will also provide you an overview of how the service works, as well as how effective their SEO techniques are in terms of generating traffic.

Make your business count with the right SEO service. One little step in your digital marketing strategy can make a big difference in your business success.