Tag Archives: seo

Small Businesses and SEO: a Work in Progress

Increase Ranking Concept

Increase Ranking ConceptSearch engine optimization — or SEO — is a process used by marketers in order to raise your company website’s rankings in organic search results. The higher the rankings, the more likely your company website attracts more traffic. And with more traffic, the higher the chances you have for prospects to purchase your products or avail your services.

The description above may seem simple enough, but according to a survey by a marketing agency, many small businesses lack a deep understanding of SEO. 5 per cent responded having no clue about SEO and its benefits.

Survey Breakdown

Going in depth with the survey, 42 per cent of the SMEs surveyed thought SEO involved only the addition of keywords to their website. 18 per cent thought SEO is solely about climbing higher in Google rankings. 15 per cent thought SEO made their website Google-friendly. 12 per cent thought about SEO only in terms of content in their websites. And there is the 5 per cent who did not know about SEO.

The 8 Per Cent

One important group in the survey is the 8 per cent who knew SEO meant all the other responses combined. It shows how many small businesses are able to harness the power and possibility of SEO. If you’re part of this group, then keep up the good work! On the other hand, if you belong to the 92 per cent who have minimal to no SEO knowledge, now is the time to learn.

Power of SEO

Today, SEO remains to be the primary driving force of web traffic. By adding SEO in your marketing, your company can generate more than half of your existing business leads.

You can learn how to integrate SEO to your business by yourself. My Search Ranking.com recommends, otherwise, working with a peer who is well adept with London’s SEO scene. Whatever strategy you may choose, SEO offers an opportunity to boost your revenue.

Importance of Investing in SEO

SEO professionals based in Calgary

Technology is growing every day, and most people have positively embraced the evolution. The internet has become the first stop when searching for goods and services.

This new marketplace, Parxavenue says, grows at “incredible speeds.” Business owners also know this fact and are strategically working hard to ensure that their brand can easily be located. One efficient method that attains a higher ranking from the search results is SEO.

Numerous digital marketers offer SEO services in Calgary, and all you need to do is research and contract the best company. So why do you need to invest in SEO?

SEO Works

SEO has been working for those who believe in its potentiality. As a business owner, you need to build your website and provide updated and relevant information. It may be true that Google algorithms change from time to time, which is a good motive to remove spammers. Seek the help of a reputable and experienced SEO provider to maintain a stable traffic to your website. Invest in them for SEO that guarantees increased flow of visitors to your site.

It Is Cost Effective

Other online marketing schemes, such as social media marketing or pay-per-click (PPC), has a higher cost if you consider the ROI. As long as the company is giving you excellent services, the total cost is worth it. Choose wisely.

Increases Market Share

Since most customers are rushing online to purchase goods and services, it depends on who is strategically placed to win their trust. The information people see about your brand online determines their purchasing decisions. If you have taken the initiative to invest in SEO, be sure customers will see you more than your competitors. Don’t you think it’s a perfect way to increase your market share?

Increased Reach Through Mobile Phones

Mobile usage has become rampant in recent years, and many people use smartphones to access many websites. If they don’t need a computer to visit your website, think of how many more customers you can grab from your competitors through the implementation of SEO.

The internet can build or ruin your business. Be aware of what’s happening around you and continuously work to maintain a top ranking and a good reputation.

SEO Myths Everyone Should Know About

SEO Myths in Perth

SEO Myths in PerthIt is well known that search engine optimisation or SEO can do wonderful things for your business. A well-done optimisation strategy can get your website to the top rankings in search engine results. The web crawlers can find you quickly with good SEO, thus giving your site more exposure and targeted traffic.  But to enjoy the benefits of a well-done search engine optimisation, you should know the myths surrounding this technique.

  • Optimisation does not work

Some people still believe that SEO, as a marketing strategy, is not effective and that it is a trick to earn money. But this is not true as there is clear evidence to the contrary. Most customers buy online products and use major search engines such as Google, Yahoo and Bing to look for the things they need. In fact, search engine usage is one of the most preferred activities online, along with emailing, networking and watching online videos.

  • Once is enough

If your website is search engine friendly and has been optimised well by professionals, you will see good results. But the truth is that to get continuous good rankings, your website requires sustained SEO. Once is not enough. This is a continuous marketing process and you have to keep improving the content on your website. The search engines are always updating their algorithms. You have to keep up with these changes.

An SEO expert Perth can guide you in this process as constant social media marketing, key words, backlinks and much more is involved.

  • Keyword saturation is enough

This is completely untrue, as keyword saturation can only get you penalised by Google today.  It was true earlier, but Google caught up with a lot of spam and changed their algorithms.  You still need targeted keywords in the tags and titles, but they should be used in conjunction with other relevant phrases and words.

There are other myths including the belief that SEO is expensive and that you will get instant results. But both are untrue, as you will find that the SEO services are very affordable and you need to be patient to see results. You need to work long, hard and smart to get on the first page of the search engine results.

The Power of SEO: Surpassing the Online Competition


seoSearch engine optimization, or SEO, is one of the most widely used techniques to increase the number of website visitors. With Google’s efforts, SEO has become an established online marketing strategy to generate traffic and boost sales. The power of SEO goes beyond these, though.

The digital marketing experts of PR Caffeine share the different ways SEO can help your business surpass the online competition:

  1. A Cost-Effective Way to Increase Traffic

SEO is one of the most cost-effective methods of increasing traffic. You don’t need to pay advertisers to increase content views. You just need the right keywords in your article to improve your search engine ranking.

  1. Established Brand Presence

Another benefit of SEO is you can attain an established brand presence without spending too much time and effort. If your site appears on the first page, users are more likely trust your page and click your link. Of course, you need to have reliable content and a clean link profile to achieve this.

  1. An Edge among Competitors

SEO can make your site stand out from the rest. Several online pages offer different information about the same topic. With proper optimization, keyword usage and unique content, you can make your site more engaging and relevant to your target audience.

Searching for an SEO Company

SEO is a marketing strategy that requires technique and skill. Business owners who want immediate results look for legitimate SEO companies offering quality services.

Sometimes, it is difficult to distinguish a genuine agency from black hat companies because their services are almost similar. Nonetheless, a quick assessment can help you differentiate a reliable company from the bad ones. This will also provide you an overview of how the service works, as well as how effective their SEO techniques are in terms of generating traffic.

Make your business count with the right SEO service. One little step in your digital marketing strategy can make a big difference in your business success.