Search engine optimization (SEO) has developed a lot during the last ten years. Before, Internet marketers created many backlinks for different websites. These days, doing so would probably result in a de-indexed website.
Viral Solutions explains that there is still a lot that a website can do to improve its SEO results. Other than creating links and writing blogs, there are SEO trends that can help increase a website’s page rank.
Going with Video
Experts say the second largest search engine in the world is YouTube. There are more video searches on the site than on any other site. The trend for video will continue to grow stronger. Cisco predicted that by 2021, up to 82% of all consumer Internet traffic will be video.
Where will video come from? It will come from smartphones, studios, and cameras. It will include how-tos, reviews, unboxing, reactions, as well as archives and personal shared recordings. For those with a website, this is a great time to go into videos either as a vlog or as a form of media for sharing.
Search engines have been associating mentions with specific brands or websites and helping with the sites’ authority. “Authority” is key, as Google has been pushing for topic authority on its Google Webmaster Guidelines and SEO Starter Guide. This shows in the search engine results page (SERP) not only for Google but also for Bing. Authority was formerly measured in terms of backlinks to authority sites. The idea was that a more credible website would be linked to more often.
Search engine optimization is a rapidly evolving technology. Digital marketers must keep up or else they would be using outdated techniques that the search engines no longer use.