Do you have a home-grown brand or SME? Technology and the internet have given smaller players like you a lot of ways to survive and even thrive in whatever industry you are in. With technology, marketing your products and services is a step further from questionable and hard-to-measure results.
So why not harness the internet, social media, and all the digital tools to sell more? While a brick-and-mortar shop is always good, having an online shop has numerous benefits. Here are some that you may want to consider:
1. Grow your sales
The idea that you get more sales when there are more ways for consumers to buy from you simply makes sense. Instead of limiting your customers exclusively to your storefront, let them check out your products online and even buy from there. While there are new considerations such as shipping fees and website optimisation, the added online sales may be well worth it.
2. Make your store accessible 24 hours a day, seven days a week—even on holidays
When your brick and mortar store is closed, you don’t get any customers; merging it with a website makes it more accessible. If you have a website for your customers, then you can expect orders to come in even when your physical store is closed.
3. Project increased reach and market penetration
More than the sales, a website can get your brand out there. When you buy targeted traffic and design a website that speaks to your market, you can be sure to see the results you want. You get free and powerful word-of-mouth marketing. Moreover, you can be sure that the traffic you buy is from people who actually convert.
Harnessing technology and the internet can be tricky, but getting an expert with the right tools on board might just be the best solution for joining the digital revolution.