Your website is a representation and an extension of your brand, and a poor one will reflect poorly on your company. Of course, you want your site to represent your brand’s values, products, and quality. Experts agree on the following strategies that allow you to leverage the design of your websites to improve your branding:
Clutter-Free and Simple Design
Experts on website design from Provo and other places in Utah noted that it isn’t always about having a flashy site that has all the features. Sometimes, the simple and clutter-free sites get the most traffic and better conversion rates. These types of websites are easier to navigate because the content is easy to follow and find. If a visitor can find everything they need quickly, conversion rate rises because visitors don’t have to waste time looking for information or products.
With a simpler design, your site will likely load faster, and you know that faster load times also help your visitors. Studies confirm that the speed of your website affects your conversion rate because most people are used to fast sites. If your site is too slow, they will likely close the tab or window and choose another site.
Sometimes, giving many choices to visitors is detrimental to the conversion rate and branding of your website. In such cases, limiting the options of your visitors is your ideal option. You want to direct their actions to a specific part of your page after all.
Usability and User Experience
If you want to make a good impression on visitors, you have to provide them with first-rate user-experience. To do so, your website must have certain design aspects, such as a good balance of content through the use of white space, fewer items on the screen, the right combination of colors, and easy-to-navigate features.
These are some of the strategies you can implement to leverage web design for your branding strategies. Combining both provides you with a competitive advantage that allows you to reach the top of your niche.