Some business owners and SEO experts neglect keeping the support section of their sites up-to-date and SEO-friendly. Support and community content are valuable for building and preserving a group of loyal customers. If your existing support and FAQ content aren’t optimized yet, C1-Partners.com shares a few ways to improve them for better search visibility.
Detect Your Best Performing Pages
The first step to optimize your content is to know which ones are already doing well. Capitalizing on great-performing web pages through effective SEO services will help you uncover even bigger opportunities to gain more traffic. Use these high-performing pages to boost your support pages. For moderately-performing pages, you can still optimize them, especially if they feature relevant content. Just do some slight tweaks or find out what’s missing to improve it.
To boost the traffic of your support sections, put links all over your other web pages. You can either include the links in the footer, menu, or anywhere in the content. Keep in mind that you need to do this to achieve business goals or improve user experience, not because of SEO. By doing this, you can assure that the links are placed strategically (in relevant and popular articles) to attract visitors to click on them.
Place Special Offers
Having exclusive special offers available on your community pages and support sections will help you collect more leads and attract more site visitors who actually want support content from you. You can offer free resources and informational white paper or webinar to give them something to smile about. Don’t forget to place these offers strategically and make the sign-up process easy.
Support pages are important for the sake of users who need to know more about your products and services. That’s why you need to make them searchable, reachable, and more visible throughout your site.