There’s no doubt in anyone’s mind that we live in an age of information and technology. Since many individuals can easily access the internet through their smartphones, they can access products and services on a whim. Online interaction in the past few years has been so strong that most users will spend more than six hours of their day browsing social media and buying products online.
That said, having a steady online presence is key towards accelerating your brand awareness. However, traditional marketing tactics don’t necessarily apply to digital platforms. The highly technical nature of these platforms means that digital marketing strategies should be used in getting a head start for your business.
That said, what are some effective strategies in increasing the awareness of your brand? Here’s what you can do.
Using Search Engine Optimization and Pay-per-click Services
Throughout much of the internet’s history, search engines have always been the backbone of the internet, especially when this is the first data highway that many individuals will go to for answers and solutions for problems.
But even though search engines are used in finding solutions to problems, it’s also used in increasing the publicity of sites. Think about it: people will usually stay on the first page of search engine results pages (SERPs) since the first few results are the most relevant to the user’s needs. In fact, recent research has shown that the first organic result in search engines such as Google will have an average organic engagement rate of around 28.5%. This means that most users will likely stay on the first results page and click on the first link that they see.
Search Engine Optimization is known for being one of the most important lucrative industries. Although many individuals might think that search engine optimization is intimidating since it’s highly technical, it’s actually relatively simple to incorporate into various business models.
Another important way of getting your brand noticed without putting in all the hassle in researching keywords and crafting a methodical SEO campaign; you can get a head-start by buying websites that already have the content and organic engagements. Not sure how much they cost? You can always learn more about website pricing and search engine optimization from reputable companies.
Creating Content for Sites
Concerning the previous post, one of the best ways to get your brand noticed is by creating content centered around your keywords. Content marketing is one of the best ways of funneling potential customers and engagements into your page or listings since people want to find solutions to their needs or fill themselves in on a particular product. That said, creating content in the form of articles, images, and video reviews is a great way of increasing your product’s publicity and brand awareness.
It’s important to note that you shouldn’t try to stuff your content with too many keywords since this can inadvertently lead to a decrease in the site’s relevancy. Most experts would theorize that this is because many SEO specialists will try to “cheat” the system through these keywords.
Maximizing Organic Engagements
One of the most important aspects of spreading the word about your brand is getting your engagements and leads directly from organic posts on social media. Although social media marketing might not seem like the most “complex” and “scientific” way of spreading the word since almost anybody can do it, it’s still one of the tried and tested ways of getting people invested in your products and services.
Every day, roughly 2.5 billion individuals use social media. These platforms will usually serve as a means of communicating, as a source of entertainment, conducting business operations, and looking for solutions to different problems. The number of interactions and engagements in social will continually grow in the coming years.
That said, creating content for social media has always been a great way of accelerating and gaining traction without necessarily have to spend too many resources on marketing campaigns. This is especially useful for many startups and small businesses focusing on growth without expending too much.
Most marketers would suggest creating content that will win the hearts and the minds of followers. When this can trigger a response from followers, there’s a good chance that they will also share it in their peer group. That said, you won’t necessarily have to do the marketing since your followers are already doing it for you.
There are many core strategies that you can use to accelerate brand awareness. Still, it’s important to note that various factors come into play when you want to build a name for your product. The nature of your industry and the target demographic that you’re gunning for will also play a crucial role in how you’ll outline your marketing campaigns.