Some people would argue that the popularity of social media is leading to the downfall of public relations. Those who believe so, though, are misguided. Social media and public relations work hand in hand; social media enhances your PR strategy.
To leverage social media for public relations success, make sure to develop relationships with thought leaders in your industry. Social media is viral in nature –if a reporter or blogger mentions your brand in social media, there’s a huge possibility others will notice it and have it catch on.
Create Interesting Content as an Outreach Tool
It’s only natural for people to talk about interesting content. They may also share it with their friends or even blog about it. Maintaining a corporate Twitter account helps promote your content and manage your business’ public relations effectively.
Engage with Customers
Loyal customers can be a great public relations tool for business. With the help of social media, you can facilitate and improve communication. You can use social media for customer feedback and support. Always make yourself available to customers by answering important queries and solving relevant problems.
Social media improves the efficiency of the PR industry. To integrate social media and inbound marketing into your PR strategy, look for a public relations service provider in San Diego.