What makes a great product? Is it the quality? Presentation? Demand? Usefulness? In many ways, you can say it’s a combination of all these factors. However, there are times when a great product or service doesn’t succeed because not that many people know about it.
It can be because a start-up company is offering the product or it may be because there’s a lack of buzz surrounding it in general. Advertisement has been a part of business for many years and has contributed to companies’ success.
Sure, you may have the best product available, but can you market it and attract more patrons?
Plan Your Presentation
Part of sales and advertising is the use of pictures and creative presentation. This helps attract buyers through the use of appropriate designs or witty sentences or phrases. If you’ve watched a lot of TV back then, there are phrases attributed to specific products such as “Just Do It” for Nike or “I’m Lovin’ It!” for McDonald’s.
That sets an identity to your product and tells customers what it’s all about. Also, if you notice, the packaging design of products on the market is made creatively. No consumer would be swayed to buy something that’s simply in a brown box compared to packaging that shows a peek of the item while including information and the name of the brand.
Firms such as MRL Promotions can help on this aspect.
Visibility is important. When people see your product flashed everywhere from print ads to TV commercials to the internet, chances are their curiosity will be piqued. That’s not all. Customers want items that they can easily identify.
No one walks to the store and says “Hmm, this is an obscure hair care product. Better buy that.” No. There is a need for your product’s presence to be felt wherever possible. Nowadays, you can see commercials and ads on social media platforms such as Facebook and YouTube.
Maximize its potential by making sure that a page or site is dedicated to your company or product. An online presence can also be considered as “traffic,” meaning many people can see it or read about it.
Know Your Customers and Competitors
Customers are your source of income, and it’s just right that you know them well so you can release products according to their preferences. If you know what they look for in, say, clothing then you can use it to your advantage. In every business venture, there’s bound to be competition.
It can be pretty intense, and sometimes there are rivalries. Of course, it’s important that you know about them as well so you can find ways to improve your product and sell it effectively. Do something that they won’t, but don’t do risky experiments that will impede your progress.
Success in the marketing department doesn’t come cheap. You need to be prepared to invest in people and resources to come up with the best strategies. Once you release your product and put it out for sale, it’s how you make your product that will dictate the results after the purchase.
Just make sure that the product itself is working or functional as endorsed.