If you love producing great content on the internet, you probably run a blog as a hobby or are inclined to become an influencer. And now that work-from-home is practically the new norm, your online side-hustle might just become a promising full-time career.
Being a content creator is a fulfilling job. It allows you to earn money from your passions. You are your own boss, which means you’re free to control your time, work at your own pace, and decide on the projects you wish to start.
That said, if you already have a blog and a budding fan base, those might be the signs that you’re now ready to profit from your platform. But as with any startup, turning a blog into a business also takes thorough planning and strategizing.
Consistency and Commitment are Crucial
If your blog is going to be your primary source of income, you have to commit your time to it. Writing or posting only whenever you feel like it may affect your site’s traffic. Your audience would want to see up-to-date content, so if you only post once a month or so, you may find your blog losing audiences.
Also, you should be consistent on the topics your blog centers around. For example, if you mainly tackle travel, then your content should all be related to it. You can talk about tips for backpackers, the best hotels to stay in, how to budget for a cruise, and the like.
Your commitment and consistency can grant you opportunities to connect with other bloggers. In turn, you may foster collaboration, affiliate links, and other traffic-building content.
Web Design Matters
Other than engaging and insightful posts, your blog’s web design also matters to your audience. That is rather critical, as the average time a user spends on a website is only 15 seconds. Therefore, if the look of your website appalls a visitor, then they might not even last 15 seconds before clicking “x.”
You can determine the traffic on your blog by looking at its bounce rate. High figures mean bad news; it indicates that your site is poorly constructed. On the other hand, a low bounce rate signifies that your web visitors stay longer.
To make your site appealing and user-friendly, break up your content into easy-to-read sections—separate blogs from photos and videos. Categorize your topics, create a table of contents, and highlight important points through images. Doing these keeps your web visitors from being confused.
If you want to view your site as an average web user, consider keeping archived websites. In layman’s terms, this procedure preserves you a “copy” of what your website has looked like over the years. Archived or frozen websites can be useful for spotting flaws on your site. It enables you to compare your new web design with the old, letting you determine if you’ve solved issues and improved your site’s look.
Be Open to Selling
To earn a fortune from your blog, you may be asked to sell a product at one point. Or you can create your own brand and be independent. But if you’re an avid fan of specific brands, their companies may approach you and propose a partnership, in which you’ll have to promote their products.
Selling ad space to brands also generates a decent profit. It’s a classic way to monetize blogs, and YouTube content creators do the same. Choose brands that you and your followers also patronize to maintain high traffic and engagement.
By using these key tactics in your blog now, you’ll start earning income from it sooner than you expect. In time, it’ll profit enough to suffice as your primary source of income, and you may even be a celebrity!