Digital marketing specialists often project on others what they like most on the web when they create websites. In other words, rather than their ideal opportunity, they create a website for themselves and rarely consider the other types of internet users that make up a large portion of the market.
That said, finding the right SEO company that is dependable when it comes to relating to various types of people on the internet is important. You can find the best professionals in the digital marketing industry in London and other places in the UK.
There are four types of people who use the internet.
1. Streakers on the Internet
The first type is known as a “streaker”. These users are willing to buy and visit your website in search of two things: price and fast checkout. Good conversion pages allowing for fast purchase and a good shopping cart are important to streakers.
Short but in-depth descriptions and speed matter in this case. Studies demonstrate that if your website doesn’t load, users will leave your platform in four seconds. That means a page should be compatible with AMP. Lack of speed discourages this type of visitor, and every time it happens, you lose them as a customer.
What is AMP?
Accelerated Mobile Pages or AMP is an open-source HTML outline that provides a simple way to create quick, smooth-loading web pages that prioritize user involvement above all else.
2. Strollers on the Internet
Strollers are not yet ready to purchase. Usually, they’re in the deliberation stage and they’re looking for the ultimate solutions to the point of pain, want, or need that brought them to your site in the first place. In this scenario, easy to point blog posts, slightly more detailed product descriptions, or even short videos will entice them.
3. Studiers on the Internet
These internet users are in the purchasing funnel’s perception level. They are trying to define what their real problem, like or need is, and they are searching for a solution, but they have not yet decided on a particular solution or company.
Medium to long blog posts will help them make a decision, as there will be more thorough information about the benefits of your product or service, which is quite distinctive from the basic advantages that you can add to the stroller.
These are the people who see your blog posts, and through multi-thread searches, they frequently arrive at your page. The great thing about these consumers is that if you can guide them successfully through this first step of learning, they can buy from you.
Moreover, “studiers on the internet” will also update their friends and social networks with the information they discover. While social shares are not links, they serve as organic links from other blogs or sites.
4. Researchers on the Internet
This is the rarest community of users to target, but one of the most effective. Researchers are trying to go deep into your product or service, so they’ll get the most out of white papers, academic enquiry, case studies, and extremely long blog posts that provide detailed guides.
Other users are essential to your business because they will share your content as well, but they are often specialists in one region or another, so when they share it, they will give their authority to your content. That means the customer’s trust in you is increasing exponentially.
Building your website is not just about making an attractive platform physically. It has to be compelling to various types of people who frequent the internet. Look for trusted SEO specialists who can make your content appealing to your audience.